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Instagram Ads Marketing

Instagram ads are posts or Stories that a business pays to promote to users' Instagram feeds. They can look just like regular Instagram posts, but are always identified by a “Sponsored” label. They can also include a call-to-action button to drive traffic or conversions.

01

Story Ads

Instagram stories are a hit feature on Instagram and nearly 80% of the active users on Instagram posts stories at least 2-3 times a week. There is also a major chunk of users who post stories on a regular basis, which mean there’s a lot of traffic being generated through stories. Hence, story ads are all about clever targeting and placement.

02

Carousel Ads

If posting just one photo or video isn’t effective enough, then carousel ads are a pretty effective alternative. These types of Instagram ads allow a user to swipe through 3-4 images promoting the same ad but keeping them engaged on the same post for a longer time. Carousel ads can also be sponsored ads if a multiple photo post is promoted.

03

Video Ads

Many brands today create video ads especially for digital media because the viewer rate is much higher than other mediums. Instagram typically allows 30-60 second videos to be posted, so brands alter their video content accordingly and either post full-fledged ads or teasers to the actual ad (which then takes them to another video platform like YouTube).

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