Google Ads Marketing
Formerly known as Google AdWords, Google Ads is an advertising service created by Google that lets people advertise their businesses with ads on Google search results and its network. It’s a pay-per-click (PPC) advertising solution where advertisers pay per click or impression on an ad.
01
Google search ads
Google search ads are text ads that you see on Google search engine results pages (SERPs). Your search ads can appear either at the top above the organic search results or at the very bottom of the page.
02
Branded Search campaigns
It’s highly recommended to bid on your branded terms, especially if your business is new and you’re not ranking organically yet. This way, you can ensure your potential customers will easily find you if they want to check you out.
03
Dynamic search ads
According to Google, 15% of searches on Google are brand new every day. While this gives savvy marketers more ways to get in front of their target audience, it also makes it harder to keep up with all the relevant keywords for your brand.